RANK & STYLE

Rank & Style is a website that sorts through industry and consumer data using a data-driven algorithm to find the best products online. Rank & Style approached Avec for an updated brand identity and website redesign. The result is fresh yet approachable typography, a bold and delightful color palette, and a digital experience that highlights the joy of empowered discovery. This revitalized identity not only enhances user engagement but also reinforces Rank & Style's commitment to helping consumers make informed choices in their shopping journeys.

TYPE
Brand Idenity
Web Design

ROLE
User Experience Design
Digital Design
Brand Design

AGENCY
Avec

YEAR
2021

I. BEFORE & AFTER
As part of the redesign, a new logo, typography system, color palette, and layout styles were developed to encourage greater visual variation and exploration throughout the website.

II. RANKING DIAGRAM
One of the core components of the redesign was creating a new visual representation of the ranking system, which incorporates several factors such as user reviews and social buzz to determine the final ranking. The diagram consists of a series of concentric circles, each representing a factor in the overall ranking. Each factor is color-coded and rated on a scale of 1 to 5, resulting in a unique "fingerprint" for each product.

III. WEBSITE
The website features a variety of content types, including top 10 lists, articles, interviews, and guides. Color coding helps users quickly distinguish between content types, while flexible modular layouts and varied typography create a more engaging experience.