SHOP WITH GOOGLE: HOLIDAY 100 '23
A collection of products that defined our year, the Shop with Google Holiday 100 draws from 2023’s search trends. In addition to serving as a gift guide curated from our collective searches, it features celebrity interviews with Jimmy Butler, Stephanie Hsu, and Emma Chamberlain, who share their own "1 in 100" gift picks. The microsite was the centerpiece of a larger campaign that included printed materials and paid media. A bold, Google-inspired color palette, joyful lifestyle photography, and animated search facts make this microsite both impactful and easy to navigate. The 2023 gift guide was more popular than ever, receiving features on the Today Show, the Wall Street Journal, and Elle, solidifying the Shop with Google Holiday 100 as the ultimate gift guide.
TYPE
Campaign
Web Design
ROLE
Design Director, Digital
User Experience Design
AGENCY
RoAndCo
YEAR
2023
PROJECT
Shop with Google: Holiday 100 '23
TYPE
Campaign
Web Design
ROLE
Design Director, Digital
User Experience Design
AGENCY
RoAndCo
YEAR
2023
PRESS & FEATURES
SiteInspire
TEAM
Roanne Adams, Executive Creative Director
Jessica Tillyer, Strategy Director & President
Nikki Huffman, Creative Director
Claudia Di Martino, Design Director
Daphne Pastard, Associate Art Director
Nayoung Heo, Senior Designer
Freddie Hall, Senior Designer
Maya Braustein, Designer
Crystal Shin, Design Intern
Fiorella Valdesolo, Copywriter
Lindsay Saito, Senior Account Director
Kristina Ho, Senior Account Director
Lucia Reynolds, Senior Account Manager
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