Jason Wu, an iconic fashion designer known for designing Michelle Obama’s gowns, approached Sweden Unlimited to update their digital presence and create a responsive site to house both the primary Jason Wu brand, and the new sister brand Grey.
Role: Digital Art Director & Designer • Agency: Sweden Unlimited
TWO SITES IN ONE
GREY, Jason Wu's new sister brand launched in conjunction with the updated site design. The aim was to have both brands share the same shopping cart. Our solution was to house both brands within the same site. The GREY portion of the website uses a bold typographic and color treatment, in order to juxtapose the lightness of the Jason Wu branding.