BALA
Bala, a fitness brand known for its design-led and functional workout equipment. Focusing on the joy of movement as a core brand pillar, a system and website was created that feels inclusive, playful, and empowering. The site design emphasizes brand storytelling through clean, 80's inspired typography, playful miniatures of people, minimalist exercise demo videos, and color-changing backgrounds that match the product line. Form, function, and the future of fitness align with Bala.
TYPE
Brand Refresh
Web Design
ROLE
Design Director, Digital
User Experience Design
Digital Design
AGENCY
RoAndCo
YEAR
2021
PROJECT
Bala
TYPE
Brand Refresh
Web Design
ROLE
Design Director, Digital
User Experience Design
Digital Design
AGENCY
RoAndCo
YEAR
2021
PRESS & FEATURES
Mindsparke Magazine
TEAM
Roanne Adams, Executive Creative Director
Rebecca Angus Smith, Managing Director
Lindsay Saito, Senior Account Director
Chelsea White, Art Director
Ja Young Kim, Art Director
Brigitte Mattison, Visual Designer
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