BUSAYO
Busayo is a New York-based clothing brand inspired by the Nigerian heritage of its founder, Busayo Olupona. Each piece in her collection is handmade and dyed using Adire, a traditional Nigerian technique. The brand identity reflects the beauty of the Nigerian landscape through its carefully curated color palette, while the logo's accents pay homage to Nigeria's native languages. Additionally, a unique pattern resembling the Adire technique has been created to enhance the brand experience. The website showcases the collection with a minimalist layout punctuated by vibrant pops of color, effectively weaving the story of the garments and the artisanal process behind their creation throughout the user experience.
TYPE
Brand Identity
Web Design
ROLE
Design Director, Digital & Brand
User Experience Design
AGENCY
RoAndCo
YEAR
2023
PROJECT
Busayo
TYPE
Brand Identity
Web Design
ROLE
Design Director, Digital & Brand
User Experience Design
AGENCY
RoAndCo
YEAR
2023
TEAM
Roanne Adams, Executive Creative Director
Daphne Pastard, Art Director
Wei Wei, Designer
Maya Braustein, Visual Designer
Lauren Fink, Senior Account Manager
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