GELÉE

Gelée is a lush, fruit-forward gelatin treat crafted from freeze-dried whole fruits, offering nourishment and support for the mind, body, and soul. Artist, chef, and Gelée founder Zoe Messinger partnered with RoAndCo to develop a brand that emphasizes delight, artistry, and luminosity. The outcome is a comprehensive brand suite, encompassing strategy, identity, art direction, print, packaging, and digital design. Since its launch, Gelée has attracted attention from Vogue, The Strategist, and T Magazine, among others.

TYPE
Brand Identity
Web Design
Print Design
Packaging Design

ROLE
Design Director, Digital & Brand
User Experience Design
Digital Design
Brand Design
Print Design
Packaging Design

AGENCY
RoAndCo

YEAR
2024

I. BRAND IDENTITY
The visual identity for Geée highlights the delight, playfulness, and artistry that the product embodies. The logo is inspired by vintage Italian typography, and collage elements add a sense of levity to the design. The typography evokes joy while allowing the product to take center stage.

II. WEB DESIGN
Inspired by early Tumblr, the web design features unique layouts, collage elements, hidden Easter eggs that appear on hover, immersive page transitions, and "The Spotlight," which allows users to view the website through Gelée-colored glasses.

III. INFLUENCER GIFTING
Influencer gift boxes were created as part of Gelée's launch. Working closely with Gelée Founder and Creative Director Zoe, we developed a printed piece that highlights the features, recipes, and ingredients of Gelée, along with some of Zoe's personal musings and poetry.

PROJECT
Gelée

TYPE
Brand Identity
Web Design
Print Design
Packaging Design

ROLE
Design Director, Digital & Brand
User Experience Design
Digital Design
Brand Design
Print Design
Packaging Design

AGENCY
RoAndCo

YEAR
2024

TEAM
Roanne Adams, Executive Creative Director
Jessica Tillyer, Strategy Director & President
Claudia Di Martino, Design Director
Daphne Pastard, Art Director
Nayoung Heo, Senior Designer
Wei Wei, Designer
Lindsay Saito, Senior Account Director
Lauren Fink, Senior Account Manager
Baggy, Web Development Partner