CAROLINA BUCCI
Created by fourth-generation jeweler Carolina Bucci, the brand designs contemporary jewelry with a modern twist. Each piece is handcrafted in the Bucci family’s workshops in Florence. Inspired by tradition with a modern flair, the brand refresh incorporates classical typography with layered elements. The deep, saturated colors in the brand palette reflect the jewelry itself. Narrative is woven into every element of the website, showcasing the rich tradition and high level of craftsmanship behind each piece.
TYPE
Brand Refresh
Web Design
ROLE
Design Director, Digital & Brand
User Experience Design
Digital Design
Brand Design
AGENCY
RoAndCo
YEAR
2021
PROJECT
Carolina Bucci
TYPE
Brand Refresh
Web Design
ROLE
Design Director, Digital & Brand
User Experience Design
Digital Design
Brand Design
AGENCY
RoAndCo
YEAR
2021
TEAM
Roanne Adams, Executive Creative Director
Rebecca Angus Smith, Managing Director
Chelsea White, Art Director
Brian Kang, Designer
Brigitte Matteson, Designer
Lindsay Saito, Senior Account Director
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